Successful Social Media Campaign

There are lots of companies that use social media in their marketing strategies. Because there are more people than ever that are using social media sites, it is wise for companies to have a strong presence not only on their websites, but where they can be can have conversations and receive feedback. Social media gives companies the opportunity to analyze and converse with their target markets and receive valuable feedback.

Edge Factory is a successful video production company in Orlando, Florida. This company takes advantages of the perks that social media offers in their marketing strategy. They have widgets to their Facebook, Twitter and Youtube pages on their website. They use Facebook and Twitter to post information on their new projects. They also have a YouTube page, which contains several examples of work that they have done. So if someone is on Facebook, Twitter or YouTube searching for an Orlando production company they can be found on each site. The thing to take note of is that each of their social media pages contains the link to their website.

There is a benefit to having a Facebook and Twitter account. It shows that they are connected with other professionals in the industry. It also allows them to establish relationships with the media world.

The benefit of having a YouTube account is that they can easily embed their videos on any site. And even though they have reels and examples of production on their site, having a YouTube channel allows them to get feedback from those interested in their services or other professionals.

Even though they have posts from other professionals and people interested in video production, they could improve their marketing strategy by posting more often and gaining more of a following. They could use more friends and more followers on Twitter. If they had more friends then they would look better if someone would happen to cross their page. It would seem like they are a credible company. It’s also important that they establish relationships with the people that they make friends with. 

The problem with personalized digital marketing

Several websites and search engines are storing information about the users. You are probably thinking, “Okay, what else is new?” Well, you may not know to what extent this is happening. Let’s take Facebook for example. You may notice that the same friends are appearing in your news feed and on your page. This is because they keep track of who you interact with the most. This is not too much of a big deal. How about the fact that they use your personal information to collect money from advertisers? Your status updates, information in your profile, and even things you share with your friends are all recorded and used to target you specifically for advertising. This is the digital form of traditional surveying methods, except it’s done without your permission and willing participation. Maybe they consider you a willing participant for using the services provided by the site. But is it still okay when they take information from other sites you’ve visited? Even if you are logged out of Facebook, they can still track different sites that you’ve visited, and content that you download. I believe that if this is going to be done, we should have the option of selling our web history to places like Facebook, so they could then use it to gain profit from advertisers.

Another point that was brought up in the Ted Speech by Eli Pariser titled Beware online “filter bubbles” (http://www.ted.com/talks/lang/eng/eli_pariser_beware_online_filter_bubbles.html) was that this type of customization and personalization separates us in a sense. Google also customizes the results of the users. Based on previous searches, web history, where you are geographically located, the type of computer you are using, etc. Google will customize your search results based on what they think you are most likely to click on. This helps them to keep advertisers happy.

Huffington Post, Yahoo News, and New York times are all using personalization in various ways. The problem with this new system of customizing results on the web to each person is the user no longer decides what content they will choose to consume. You no longer control the web and decide what your web experience will be like; the web controls you and chooses how your web experience will be. It’s like if you were going to a buffet. And based on what you ate last time, you only have access to specific kinds of food. The restaurant says, “Based on what you ate throughout the week, and what you ate last time you came to our buffet, we have customized a new buffet just for you. We have excluded all seafood and desert items. We realize that you didn’t eat any fried food yesterday, so those will not be available to you either. Please enjoy your personalized meal.” I don’t know about you guys, but I would like to experience the whole buffet.